We are bombarded with consumer marketing messages 24 hours a day, 7 days a week, 365 days a year. A new car, a new mortgage, a new computer, -- we have entered an unprecedented age of mass consumerism.
As we continue to strive towards satisfying this hunger for faster, bigger, better, the communication of important social messages runs the risk of being diluted, or even lost.
Society's preoccupation with the acquisition of consumer goods is proving to be an obstacle to conveying the issues, concerns and threats that make up the environmental and global warming messages.
One of our biggest challenges is how we can successfully market the environmental message. In most cases, these messages are conveyed in a highly fragmented and inherently negative way. They may encourage a feeling of hopelessness due to the scale of the issues and more importantly, they lack the instant gratification that other messages often exploit and trade on.
The bottom line surrounding environmental issues is that quite often the medicine/ message doesn’t taste so great! Why does Adventure Ecology think that it can be any different and deliver a sweeter pill to swallow?

First of all, we understand that to succeed and make headway against these obstacles and to affect the needed cultural changes, we need to present realistic solutions and educational information through an engaging and exciting learning platform. We utilize the infrastructure, exposure and reach that comes from developing strategic partnerships with the media, multi-national corporations and other not-for-profit organizations that are already established within the environmental arena.

Adventure Ecology strongly believes that once this extensive network has been developed, the depth of exposure coupled with the distribution of accurate messages, information and solutions to the public, will plant the seeds of change that will drive us to redress the environmental imbalance. We aim to do this through mediums that the consumers are comfortable with: television, film, the Internet, newspapers and magazines, word of mouth and guerrilla marketing techniques.
With an increase in global environmental disasters, December’s Tsunami and more recently, Hurricane Katrina, there has suddenly been a rapid interest around what is being described as an “impending ecological crisis”. This concern for the environment is at the forefront of the media’s mind, with news coverage alongside the most pressing issues facing our world. The public are beginning to ask questions that require answers, accountability and solutions.